Events¶
Tournament economics, prize support calculations, event profitability, and event operations.
Overview¶
Financial and operational analysis of events—tournaments, prereleases, special events. This information is confidential.
Event Economics¶
Revenue Streams¶
- Entry fees
- Product sales (event-related)
- Food and beverage
- Ancillary revenue
Cost Structure¶
- Prize support
- Judge/staff costs
- Supplies and materials
- Facility costs (if applicable)
- Marketing and promotion
Profitability Analysis¶
- Break-even analysis by event type
- Contribution margin
- Customer acquisition value
- Lifetime value from events
Tournament Models¶
Competitive Events¶
- Standard tournaments
- Modern tournaments
- Limited events (draft, sealed)
- Commander events
Casual Events¶
- Prerelease events
- League play
- Casual tournaments
- Demo events
Premium Events¶
- Championship events
- Special releases
- Regional qualifiers
- Charity events
Prize Support Strategy¶
Prize Budget¶
- Prize support percentage of entry fees
- Payout structures
- Product vs. store credit
- Tiered prize models
Prize Calculations¶
Document formulas for: - Swiss rounds payout - Top 8 payout - Participation prizes - Special prizes
Manufacturer Support¶
- WPN program benefits
- Organized play kits
- Promotional items
- Allocation bonuses
Event Capacity & Scheduling¶
Capacity Planning¶
- Space constraints
- Table/seating calculations
- Maximum participants
- Staff requirements by size
Event Calendar¶
- Event frequency strategy
- Peak times and seasons
- Competitive event calendar
- Casual event balance
Player Development¶
Event Attendance Tracking¶
- Regular attendees
- New player acquisition
- Retention rates
- Growth trends
Community Building¶
- Event series design
- League structures
- Championship ladders
- Loyalty programs
Related¶
- See
20_finance/projections/for event revenue forecasts - See
40_vendors/distributors/for organized play programs - See
50_people/for event staffing